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To say "black is back" is just silly, because – dear, beauty and fashion friend – we all know that black (be it for a dress, pair of patent pumps, handbag or mascara) never went away. However, the hue we all own in excess has received a major facelift on the beauty front. Enter, NOIR Cosmetics, a line of all-black eye makeup that features seven different liners, mascara, smoky eye shadows and more. The message, "not all blacks are created equal." The liners vary in intensity and formula, from basic pale pencil to sheen gel to smudge-happy crayon, with a bottom line goal that the delicate black you wear to work during the day can, and should, differ from the uber-dramatic one you wear to an evening event. Chic and sophisticated always, but personalized to suit your style. We dare you: explore NOIR and experiment to choose the black hue de you!

Mascara:
Lush, luxe and totally elongating for eyelashes, one coat is all you need to get serious lash lust.
$14

Gel Liner:
Perfect if you're seeking eyes to the nines.
$15

LongWear:
This liner stays put -- no smudging, running or fading -- so you can look fresh-faced and polished the entire day.
$13

Eyemakeup Remover:
Fabulous to help remove eyeliner, mascara and shadow alike. Plus, the cool blue hue looks chic on your vanity.
$11

Eyeshadow Kit:
Who says a smoky eye has to be a challenge? To the rescue, this three-shade shadow kit to help you ace the look every time.
$30
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